/trolli gummi pop

Soft. Gummi. Frozen

To launch Trolli Gummi Pops (a first-of-its-kind frozen gummi treat) we leaned into what Trolli does best: weird, playful storytelling with real product impact.

We extended the Trolli Worm universe into the freezer aisle, turning a product innovation into a character-led breakout moment. 

By reframing the launch as a candy jailbreak (from shelf to freezer), we helped Trolli disrupt a new category and introduce Gummi Pops as the ultimate hybrid snack / part candy, part ice pop, all attitude.

Social Media

Even the Trolli worms didn’t see this coming.

To introduce Trolli Gummi Pops, a product unlike anything else in the category, we created a series of short social animations showing the familiar Trolli worms 

being hilariously caught off guard as they freeze into their new form. The goal was simple: make the innovation feel approachable (and funny), helping audiences understand that this wasn’t just another gummy / it was a whole new kind of frozen treat.