/hormel chili
Chili Dog
Yummm
What's for dinner?
When weeknight dinners get stuck in the pizza-and mac-and-cheese loop, somebody has to intervene. So we did.
Plain old hot dogs become weeknight heroes with one simple upgrade: Hormel Chili. A broadcast campaign that turned an everyday meal into a crave-worthy moment, and gave tired dinners a much-needed personality.
Social
Media
For National Chili Dog Day, we partnered with creators on TikTok, launching our Chili Dog Yum anthem and sparking a full-on platform moment. What started as a planned 60M impressions turned into 3+ billion impressions in just over a week, plus more UGC than we could track, proving that when you design for participation, dinner can become a movement.
