/triscuit
Unapologetically Wholesome
Triscuit needed a way to own its bold yet wholesome crunch in a crowded cracker category. We created Unapologetically Wholesome / a platform that captures both the product’s hearty texture and its uncompromising attitude.
To bring it to life, we partnered with Gordon Ramsay, whose larger-than-life presence mirrors Triscuit’s unmistakable bite, making him a natural embodiment of the brand.
Social Media
We created interactive social stories designed to feel native on Instagram, Pinterest, and TikTok. All of which were shaped by each platform’s behavior and Gordon Ramsay’s unmistakable personality.
Then we built our own take on Ramsay’s viral recipe reaction trend, inviting his fans (and a new wave of Triscuit fans) into content they already love.
