/coin cloud

The Currency
Of Currency

When Financial Times tells us white men control 98% of finance (and Fast Company confirms crypto ownership looks much the same) we saw a cultural opening.

So when CoinCloud asked us to help rethink access to wealth, we didn’t launch a product. We launched a point of view.

Partnering with Oscar-winning filmmaker Spike Lee, we created a national campaign built around a simple, disruptive idea: Old money is out. New money is in. A cultural statement designed to challenge who gets to build wealth / and who gets invited in.

It’s worth noting this work was created at a moment when the industry (and all of us) were still learning about crypto and its broader impact. We made sure the campaign reinforced the importance of doing your own research and making informed decisions before investing.

CoinCloud
Sans

To help CoinCloud establish a distinctive voice, we partnered with Jon Contino Studio to create CoinCloud Sans, a custom typeface built from scratch. It became a foundational brand asset: bold, human, and designed to signal accessibility in a category that often feels cold and technical.

Social Media

One week before launch, traditional media pulled our buys, instituting broad category blocks on crypto. So we pivoted fast.

If we couldn’t be on Twitter, we showed up in creators’ feeds. Same for Instagram and Facebook. And instead of broadcast, we moved to Roku. The result was an influencer-first, platform-native media strategy that met culture where it actually lives.

The pivot paid off: 750MM earned impressions and a 38% lift in CoinCloud machine engagement for CoinCloud.