/nerds
TasteBuds
For Super Bowl 2026, Nerds hits the big stage for the third time.
With a new product launch / Nerds Juicy Gummy Clusters (bigger size, juicy core) and the brand now sitting as the #1 candy in the U.S., everything was going MEGA. So naturally, as the face of Gummy Clusters, our character Gummy had to go mega too.
Gummy, also heading into his third Super Bowl… was getting a little nervous
about it's full-blown superstar status. So he called his 'TasteBud' Andy Cohen for some coaching. Because if anyone knows how to handle fame, it’s Andy.
We brought it all to life with a wildly colorful, ultra-saturated world designed to mirror the product’s vibrancy aka: make people want to lick their TVs.
From the SB spot to custom :15s, :06s, evergreen content, social, and a whole lineup of adorable Gummy GIFs, we built a character-led ecosystem that blends culture, humor, and pure craveability.
Bud Dials / Pre-Game Teaser
TasteBuds / Superbowl
