/about

Olá! 

I’m not your average American, because I’m Brazilian. Which means I bring a strong point of view, deep empathy, and a lifelong relationship with hustle.

I grew up on a coffee farm in Brazil, in a matriarchal family led by women who don’t back down and don’t wait for permission. That mindset showed up early. At fifteen, my mom sent me to live in the Falkland Islands with $35, no return ticket, and the expectation that I’d figure it out. I stayed for a year, learned English, and learned how to be comfortable in uncertainty. Three years later, I moved to São Paulo for college. Advertising followed soon after, along with a career built on resilience, curiosity, and a commitment to craft.

Today, I’m the EVP Executive Creative Director of Digitas Chicago, where I lead the creative capability and build work that drives both culture and business. I joined Digitas in 2022, co-leading the Mondelez business in New York. In 2024 I stepped into my role in Chicago to help shape the office’s creative future. Before that, I worked across Brazil, Richmond, Minneapolis, and Detroit. My time at AlmapBBDO earned me a Young Lion Gold Medal at Cannes, which ultimately brought me to the United States and The Martin Agency, where I deepened my focus on integrated storytelling and creative leadership.

My approach is rooted in multidisciplinary thinking, because consumers don’t experience brands in channels, they experience them in moments. I care deeply about developing my teams and creating environments where brave ideas can thrive.

Being part of multiple minority groups has shaped how I lead and why I mentor: I strive to be the creative mentor I didn’t always have. I believe ideas should have teeth, craft should earn respect, and “good enough” is the creative equivalent of showing up to Pride in beige: technically fine, spiritually tragic.

Outside of work, I’m married to Jenny and owned by a rescue dog named Idgie, who has strong opinions about everything. I bake elaborate cakes, cook wildly intricate meals (Jenny does the dishes, bless her), draw, and recently started making stained glass. I like the medium because it demands intention.
Glass is delicate and sharp. Like me.



Work

Awards

 DIGITAS NORTH AMERICA
/ EVP Executive Creative Director
Jun 2024 / Present (Chicago)

/ SVP Group Creative Director
Jun 2022 / Jul 2024 (Minneapolis / remote)

CAMPBELL EWALD
/ Executive Creative Director

BBDO Minneapolis
/ Creative Director

22SQUARED
/Associate Creative Director

HAVAS
/Creative Director

22SQUARED
/Associate Creative Director

THE MARTIN AGENCY
/Senior Art Director

ALMAPBBDO
/Interactive Art Director

DENTSU LATIN AMERICA
/Interactive Art Director

FCBi
/Interactive Art Director

F.Biz
/Associate Art Director

Cannes Lions
D&AD 
The One Show 
Communication Arts 
ADDYs 
AdWeek
AdAge
MN AdFed's The Show
Adweek Project Isaac Awards 
Fiap 
Wave Festival
CCSP
El Ojo de IberoAmerica 
The DMA International Echo Awards
FWA 
and more.