/chips ahoy

MMMproved

When America’s favorite chocolate chip cookie decided it was time to upgrade, we introduced MMMprovement. We treated the new recipe like a celebrity press tour, casting Chip as the breakout star and Keke Palmer as its perfect counterpart: a talk-show host and queen of self-improvement.

The campaign launched across CTV and social with :15s and :06s, then expanded into brand content and native-feeling paid posts on Keke’s channels / seamlessly integrating into the content her audience already loves.

Social Media

We created multiple short-form content videos starring Keke Palmer and Chip, designed to feel native on both sides of the brand equation. 

Keke’s talk-show format mirrored the content her audience already engages with on her channels, driving authenticity and relevance, while Chip’s 

animation brought the same platform-first energy to Chips Ahoy!’s owned ecosystem / creating a cohesive, creator-meets-brand content system built for performance.