/skippy peanut butter

Go To Your
Skippy Place

Peanut butter consumption has changed over the last few years. From parents making kids' lunches to schools banning PB from their grounds, peanut butter has graduated from PB + Jelly to millennials' new favorite protein snack.

To reflect that we created Go To Your Skippy Place, a campaign that mirrors our millennial audience real life struggles while inviting them to take a break from life with Skippy Peanut Butter. The campaing includes broadcast, social, digital, radio and POS. 

Animal
Crossing

In 2020 we went from enjoying summer outside to escaping to Animal Crossing summer inside. But then we found out even Animal Crossing has its headaches... like how difficult can it be to get a blue rose? And why do I need to be an art connoisseur to get the real thing? 

To give our Millennial audience a place to escape their own escape, we created an Animal Crossing haven. The SKIPPY PB AISLE is a place where blue roses are aplently, turnips never lose value and art is NEVER fake. 

Social Media
Escape

But millennials weren’t just escaping into games, they were also doom-scrolling nonstop. We leaned into the “oddly satisfying” trend to create calming content designed to give their feeds a breather.

Built for Instagram, these mesmerizing virtual escapes let people relax their eyes, quiet their brains, and go to their Skippy place / without ever leaving their scroll.