/lambda legal
Stack The Deck Against Hate
In 2021, an unprecedented number of states drafted discriminatory bills seeking to ban trans athletes from playing youth sports. Imagine being a trans kid barred from playing the sport you love … Absolutely crushing.
We shredded stacks of hateful anti-trans legislation and recycled them into sports trading cards to celebrate trans athletes. All proceeds from deck sales went to Lambda Legal, a nonprofit working for LGBT+ rights.
Trans athletes: You are seen and valued, and you will never be legislated out
of existence.
Social Media
To reach a larger audience we created a multi-medium approach with shareable IG Stories Gifs and content videos from our athletes.
And expanded the initiative into real life with taxi toppers ooh.
