"A FACE MASK EVEN A KAREN CAN WEAR"
Masks, a lot of people refuse to wear them. To fight what should be common sense we created the first ever bacon-scented and zero calorie Breathable Bacon - FOR YOUR FACE.
Masks could be ordered for free on breathablebacon.com, and for each mask request Hormel is donating a meal (up to 10 thousand meals). So far we have over 210 thousand requests for a
Breathable Bacon Mask... and still counting.
First, the internet blew up over it with articles from CNN, The Washington Post, NewsWeek, USATODAY, The New York Post, and many many many more. Then the world caught up and Breathable Bacon was featured on BBC Radio and articles around the world, from Italy to Germany and China. In less than two days we even had a few mask knockoff shops on Etsy. And over 1 BILLION impressions.
Like someone said on Twitter: This is the invention we never asked for, but we all needed it.