The new Samsung FlexWash + FlexDry was about to hit the market at all the major retail stores in the US. To get into people's mind as the retail of consideration for purchase, The Home Depot asked us to come up with a unique content approach to first tease, and then launch the machines in their stores.
Based on the appliance's main innovative feature where you can wash your darks and whites, tough and delicates, and so on...
at the same time - in one machine, our creative approach was to showcase unlikely pairings that wouldn't normally
go together, together.
Second, we create content that revealed the appliances to our audience.
To highlight the modern look of each appliance we went with a minimal, monochromatic approach for our product photography. Visuals were used across digital and social media, with accompanying messaging that read
"Two different loads. In one machine. At the same time."