Pinterest is a social platform mostly used for inspiration, but often people fail to transform their dreams into reality because when it comes to real DIY's, 'doing' can be very intimidating. Since The Home Depot's DNA is built on doing, we decided to break down the intimidation factor by creating a series of DIY videos that were literally built inside a Pin.
Welcome to Built-in Pins, the first ever renovation project series that transformed ugly 'befores' into beautiful 'afters' - right in front of you - and all inside carefully crafted Pinterest Pins.
Cannes 2018 / Bronze
The One Show 2018 / Merit
Adweek Project Isaac Awards 2018 Winner
Communication Arts / Nov/Dec 2018 Annual
We created a whole ecosystem of content to support our Built-in Pins. In this first ever shoppable 360º video on Pinterest we invited people to enter the rooms and explore the 360° experience on Pinterest.
Every Pin was linked to extra content that supported the projects built inside the original Pin. We created dozens of step-by-step instruction Pins, DIY tips Pins, shoppable product focused Pins, etc.
To launch the Built-in Pins campaign we spread Pincodes accross each of The Home Depot’s 2,274 stores.