22squared is always busy creating good work for its clients. But as a company itself its own social media was lacking on the company overall culture and creativeness. Looking at 22's Instagram as a vehicle to share our brand voice with clients and new talent, since September 2016 I've been mostly responsible for 22squared's Instagram presence.
By being quick and smart with resources, collaborating with creative peers and other departments, 22's Instagram is now truly an extension of it's evironment, values and culture.
International Women's Day
For Internationa Women's Day we created and designed a series of posters ads meant to make people stop and think about the words they've often used around the workplace when speaking to or about women. We've also created a few animations and shared it all of 22's employees, allowing them to participate in the idea and share which words spoke to them the most on their social channels.
We also allowed everyone to share their own words through an internal website that posed a simple question: What's the one thing you hate being called at work?